Email Marketing Software | Futuremail

Futuremail moves into new offices

admin — Sun, 08 May 2011 16:05:43 +0000

We are pleased to announce that due to excellent growth over the first quarter of this year we have moved to larger premises. Our new offices are situated on the top floor of 1 North Lake Road and are well equipped with chefs kitchen, scenic views of the Swan River & Perth city along with plenty of room for growth. Our new address is 18/1 North Lake Road, Alfred Cove WA 6154.

Version 2.3 Released – Happy New Year!

admin — Sun, 02 Jan 2011 13:49:12 +0000

We’ve completed a minor update which covers a range of fixes/updates including:

Credit calculation issue on some accounts
Intermittent error with send to a friend link
Performance and caching improvements

We would also like to wish everyone a very prosperous New Year and the best for 2011!

Please contact us if you need any assistance.

Improve your campaigns

admin — Sun, 01 Aug 2010 13:42:41 +0000

Here are a few points to improve your email marketing:

Avoid mistyped email addresses, by requiring retyping in the signup form for your newsletter.
Make it easy for subscribers to change their email address, by including a link to a form, allowing them to change their details.
Ensure unsubscriptions are effective immediately, this can be achieved in FutureMail by inserting an unsubscribe link.
Looking for inspiration for your newsletter? Great ideas for content include holidays, events and occasions. Send out an email campaign wishing your subscribers a Happy Easter and provide them with a special offer.
Do not go overboard with too many images.
Test to see what works; create a split test of two email campaigns, to see which one is more effective.
Incorporate social media into your campaigns; include a link to facebook and twitter.
Use a button image as a link (on the button, include a call to action, such as buy now or free trial).
Include a navigation bar at the top of your campaign, which can replicate your web navigation bar.

The benefits of Email Marketing

admin — Sat, 22 May 2010 13:39:15 +0000

Email marketing can provide your business with many benefits:

Send any type of email communication: create newsletters, special offers, follow-up emails, invitations and much more.
Cost-effective: email marketing is extremely low-cost compared to other marketing methods. There are no printing or postage expenses.
Measurable results: email marketing allows you to determine how effective your campaign has been with comprehensive reports outlining open, click-through, bounce, forwarding, unsubscribe and forwarding statistics.
Generate repeat sales: email marketing allows you to generate repeat sales by keeping in touch with your existing customers. A good email marketing campaign will encourage your customers to make repeat purchases, for example by sending them special offers and promotions. Sending periodic emails to people who are interested in your products or services encourages them to make repeat purchases.
Up-sell and cross-sell products and services: for example once a customer has purchased from your store, send them email campaigns with special offers on related products or services. If a customer purchased a golf club from your store send them offers for clothing, golf balls and shoes.
Personalisation: email marketing allows you to personalise your messages, using custom fields.
Forward option: see how viral your campaigns are with a refer a friend link.
Gain feedback from your customers: use the built in survey forms to create a customer satisfaction survey and gain valuable feedback from your customers.
Global reach: email marketing is not limited to a specific region like other forms of marketing; you can reach anyone in the world.
Immediate action: after your email campaign is opened, your audience can take immediate action with just a few clicks to make a purchase. Conversion rates are higher with email campaigns, as it does not require people to make a call or visit a shop to make the purchase.

Building your email list

admin — Tue, 06 Apr 2010 11:39:51 +0000

You need to build a strong mailing list; collecting contacts from a range of sources can do this. The key to a good list is permission based email marketing; you should have the email address owner’s permission before you send them an email. Sending email campaigns and newsletters to recipients who have given you permission will result in a better response. Consider the methods below to build a permission based email list:

Existing customers: compile a database of existing customers, who have already requested to be on your list.
Online: collect email addresses online by offering a newsletter sign-up on your website.
In store: have customers sign-up in store, with a “Join our club” form at your register. Offer incentives for signing up, such as members’ only discounts.
Incentives: offer an incentive for signing up, such as a 20% discount, free eBook.
Online advertising: use online ad campaigns, such as Google AdWords, a keywords advertising program, in which you bid on keywords that people type in searches. When someone searches on a term that you purchased, your ad will be displayed under the sponsored links section. If the reader clicks on your ad, you pay Google, also known a pay per click.
Relevant information: provide content that your customers are interested in and find relevant. Send out targeted email messages, by collecting additional information from your subscribers, such as demographics and interests. This allows you to target customers living in a certain region and in proximity to the business and provide them with material, which interests them.
Refer a friend link: consider offering incentives for those who refer a friend.